Pricing

Two flat tiers. Every feature, included.

The only thing that changes between tiers is the per-booking commission. No feature gating, no add-ons.

Standard

$149/ mo

Best for boutique tasting rooms with steady direct traffic.

Direct

Marketplace

15%

Unlimited experiences and team members
Embedded widget for your own site
Spaces, combinable tables, party-aware capacity
Walk-ins, waitlist, check-in mode
Guest portal (cancel / reschedule / modify)
Marketing integrations (Meta, Google, GA4, GTM)
Channel attribution and payout-by-source ledger
Promo codes and contact lists
Email standard support

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You pay less when you bring the booking.

Source-based pricing rewards your own marketing. The commission only goes up when VineSeat or a partner site delivers the guest.

Booking source	How guests get there	Standard	Pro
Direct widget	Embedded on your own website	3%	2%
Direct link	Booking link in email, social, ads	3%	2%
VineSeat marketplace	Discovery on vineseat.com	15%	10%
Referral channel^*	NapaValley.com, Sonoma.com, WCM network	7.5–10%	5–7.5%
OTA channels	Viator, GetYourGuide (coming 2026)	—	—

Referral rate depends on premium WCM listing tier. OTA channels in development for late 2026.

Run your numbers

See what you’d actually pay.

Plug in your real volume and channel mix. We’ll show how the math compares to your current platform — and which VineSeat tier pays back fastest at your scale.

Monthly bookings

400

102,000

Average ticket size

$120

$20$500

Channel mix

How your bookings break down by source. Direct = your own widget / link. Marketplace = vineseat.com discovery. Referral = WCM partner sites (NapaValley.com, Sonoma.com).

Direct

90%

Marketplace

Referral

Compare against

$269/mo + 3% per booking

Estimated annual savings

$2,472vs. Tock

Switching to VineSeat Pro saves roughly $206/mo at this volume and channel mix.

VineSeat Standard

$2,009/mo

Subscription$149
Commission$1,860

Best fit

VineSeat Pro

$1,503/mo

Subscription$249
Commission$1,254

Tock

$1,709/mo

Subscription$269
Commission$1,440

Booking volume

$48.0k

400 bookings

Effective take rate

3.1%

Best tier: Pro

Guest fees added

VineSeat: always $0

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Estimates only. Actual cost depends on your real channel mix, seasonality, refunds, and Stripe processing fees (2.9% + $0.30 per transaction, paid directly to Stripe — same on every platform).

No consumer fees

Your price is the price.No surprises at checkout.

Other platforms tack on $4–$8 booking fees that hit your guest at checkout — fees you don't see until your most loyal club member calls to complain. We don't do that. The price you set is the price your guest pays.

VineSeatHonest checkout

Estate Tasting × 4$520.00

Service fee$0.00

Guest pays$520.00

Other platforms

Estate Tasting × 4$520.00

Service fee+$24.00

Guest pays$544.00

FAQ

Pricing questions, answered.

Is there a setup fee or contract?

Neither. VineSeat is month-to-month. You can cancel anytime — no penalties, no clawbacks.

What does Stripe charge me?

Stripe charges its standard 2.9% + $0.30 per transaction. We don't add to it or take a cut of it. Stripe is paid directly via your own Stripe Connect account.

What's included in the free trial?

All features on either tier for 14 days. No credit card required to start. You can take real bookings during the trial — we just don't charge subscription fees until day 15.

Can I switch tiers later?

Yes. Move between Standard and Pro anytime from your dashboard. Changes prorate from the next billing cycle.

Do you take a commission on wine sales or add-ons?

Only on the booking transaction itself (deposit, tasting fee, add-ons sold through the booking flow). Wine club sales, retail, and on-site purchases that happen outside the reservation are entirely yours.

What happens to my commission if a guest cancels?

Refunds follow your cancellation policy. When a refund is issued, the commission is refunded proportionally — you only pay commission on revenue you actually keep.

Do you support multiple locations?

Yes. Each location can be its own partner account on the same plan, or you can run multiple locations under one account with shared branding and reporting.

How does the referral channel discount work?

Wineries that maintain a premium listing on a WCM partner site (NapaValley.com, Sonoma.com, etc.) get reduced commission on bookings driven from those sites. Final rate is set when you activate the channel.

Pick a tier. Start a trial. Switch anytime.

Most wineries land on Standard, then graduate to Pro when their volume crosses ~$15K/mo in bookings.

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