Attribution

Know what created every booking — not just that it happened.

Most wineries can see when a reservation lands. Few can see which channel created it. VineSeat traces every booking back to its source — across your website, email, the distribution network, and OTAs — so marketing moves from guesswork to evidence.

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A source on every bookingOwned, email, network & OTA Revenue, not just clicks

Bookings by channel

this month

Your website

NapaValley.com

Email

The marketing blind spot

A full calendar tells you nothing about why.

You ran a campaign, the bookings came in — but which ones came from the campaign? Most reservation tools record the booking and lose the trail. So every spend decision is a guess, and the channels quietly carrying you look the same as the ones that aren't.

If you can't name the source, you're budgeting blind.

Other tools

Booking #1042

4 guests · $260

SourceUnknown

With VineSeat

VS-7K3M2P

4 guests · $260

SourceNapaValley.com

Traced end to end

From the first click to the completed booking.

Because discovery, booking, and payment all happen inside VineSeat, the source rides along the whole way — it doesn't get dropped at a third-party checkout.

1

Discovered

A guest finds you on a channel — your site, an email, the network, an OTA.

2

Clicked

The source is captured the moment they start booking.

3

Booked

They complete the reservation without losing the trail.

4

Attributed

The booking — and its revenue — is tagged to that source.

app.vineseat.com/dashboard/marketing

Bookings by channel · this month

$24,000 total
Your website48 bookings · $9,120
NapaValley.com31 bookings · $6,440
Email22 bookings · $4,180
GetYourGuide12 bookings · $2,400
Affiliate partners9 bookings · $1,860

Revenue by channel

Clicks are vanity. Bookings and revenue are the report.

See every channel side by side — your website, email, the distribution network, affiliate partners, and OTAs — ranked by the only numbers that matter: completed bookings and the revenue behind them.

  • Bookings, revenue, and guests by source
  • Owned, email, network, affiliate, and OTA in one view
  • Ties marketing spend to actual reservations
  • Reallocate budget to what's really working

Built in, not bolted on

First-party, so it survives the checkout.

Pixels and UTMs guess, then break the moment a booking crosses to a third-party page or a cookie expires. VineSeat records the source on the reservation itself — so it holds up even when the booking comes through the network or an OTA, the exact moments pixel tracking gives up.

  • Source stored on the reservation, not a fragile cookie
  • Holds through network and OTA bookings
  • The same record powers your payouts and reporting
  • No tag soup to maintain across channels
See the distribution network

Pixels & UTMs

Breaks at checkout
ClickBookingSource lost

VineSeat · first-party

Held on the record
ClickBookingRevenue, by source

Attribution is what makes the network honest.

When a partner channel earns a booking, you can see it — which is exactly why a performance-based network can be trusted. Source tracking and the distribution network are two halves of the same idea.

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Find out what's actually driving your bookings.

We'll walk through the channel report with your experiences and your channels — not a generic dashboard.

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