VineSeat vs. Tock and CellarPass. See the difference.
One plan, no fees on your guests and tracking that reaches your ads. Compared using each company’s own public pages.
Free to set up. No subscription fee for your first 60 days live. 2% per booking from day one.
added to your guest’s bill
Meta and GA4 conversions with value, from your own site
of features included
The full picture. At a glance.
| VineSeat | TTock (Resy plans) | CCellarPass | |
|---|---|---|---|
| Cost | |||
| Monthly plan | $300One plan, everything included | $289 to $4591Essential or Premium | $79 to $7992Plus, Professional or Enterprise |
| Per-booking fee | 2%Before tax, on what you collect | 2% to 3%1On prepayments | 0% to 3.5%2Plus: 3.5% charged to the guest |
| Fees on your guests | $0 | !Possible3“Tock Fees” in guest terms | ×3.5% on Plus2Paid by the guest |
| Everything included | Yes | ×No5Some features by plan | ×No2Features vary by plan |
| Month-to-month | YesNo setup fee | –Not published | –Not published |
| Marketing | |||
| Meta ad conversions | YesPurchase with value | ×No6“Will not track ad conversions” | !Limited7Hosted checkout, by plan |
| GA4 purchase from your site | YesIncluding the widget on your site | !Limited8Their booking page only | !Limited9Misses affiliate and referral bookings |
| Widget in your brand | Yes | ×No10Tock branding can’t change | Yes2 |
| Distribution | |||
| Consumer marketplace | Yes | Yes11 | Yes12 |
| GetYourGuide | Yes | –Not listed | –Not listed |
| Affiliate partners | YesPaid after each visit | –Not listed | –Not listed |
| Integrations and AI | |||
| Commerce7 | Yes | !Select plans13 | Yes4 |
| Shopify | Yes | –Not listed | Yes4 |
| AI advisor | Ask VeeIncluded | –Not listed | –Not listed |
Competitor details as of October 21, 2026, from each company’s public website. “Not listed” means we couldn’t find it on their public pages, not that it doesn’t exist. Plans change, so check with each company. Spot something out of date? Tell us and we’ll fix it.
Sources (13)
- Resy for Business plans and pricing (Tock plans are now sold on resy.com), resy.com/join/plans-pricing.
- CellarPass pricing, business.cellarpass.com/pricing.
- Tock guest Terms of Service, effective February 12, 2026, exploretock.com/terms.
- CellarPass partners and integrations, business.cellarpass.com/partners.
- Tock help center: pre-visit questions, integrations and API articles (updated 2026).
- Tock help center, “Meta Pixel” (updated October 2025).
- CellarPass, Facebook integration, business.cellarpass.com/integration/facebook.
- Tock help center, “Google Analytics” (updated May 2026).
- CellarPass, Google Analytics integration, business.cellarpass.com/integration/google-analytics.
- Tock help center, “Booking widget” (updated September 2026).
- resy.com/join.
- business.cellarpass.com.
- Tock help center, “Commerce7 integration.”
Tock, Resy and CellarPass are trademarks of their respective owners. VineSeat is not affiliated with them.
More than a booking page. A growth platform.
The price you set is the price your guest pays, plus the sales tax you set.
Every online booking reaches Google Analytics and Meta as a purchase with its value, even from the widget on your own site.
GetYourGuide, the VineSeat marketplace and affiliate partners, all on one calendar.
Ask Vee how the weekend went or which channel grew. Every plan, every feature.
Upload your Tock export and preview how upcoming bookings map into VineSeat before anything imports. Already-paid and comp bookings come over settled, with no re-charge to your guests.
See the difference for yourself.
Thirty minutes with our team. Bring your current platform’s invoice and we’ll compare it line by line.
No subscription fee for your first 60 days live, then $300/mo. 2% per booking from day one. See pricing