For marketers

Your marketing is working. Now you can prove it.

Conversion tracking, distribution and an AI advisor in one platform. Every channel, link and Book Now button is traced to the booking it created, so every dollar you spend points at a seat.

Free to set up. No subscription fee for your first 60 days live. 2% per booking from day one.

Sends toGoogle Analytics 4MetaGoogle Ads
app.vineseat.com/dashboard/widget
Booking buttonsEvery Book Now button on your site, and what it booked
7d30d90dAll time
ButtonClicksBookedBooking value
Homepage herohillsideestate.com1,28461$9,420
Visit pagehillsideestate.com/visit61238$6,180
Wine club emailClub newsletter20817$2,940
Instagram bioinstagram.com4419$1,170
Ask Vee · Which button should I fix first?

The Instagram bio link gets 441 clicks but books 2%. Point it at the Cave Tour instead of your homepage.

See it in action

Everything a marketer needs. One login.

Click through the screens you’d use every week, from source and medium to the guest behind each booking.

Conversion tracking

Every booking, credited. With its real value.

First-party tracking follows a guest from the link they clicked to the confirmed booking, even when your widget sits on another domain. Every booking goes to Google Analytics 4 and Meta with its value.

See conversion tracking
app.vineseat.com/dashboard/analytics/reports
DashboardReports
Bookings by source / mediumVisit date · Last 30 days
Source / mediumBookingsGuestsRevenue
Google / CPC61194$9,420
NapaValley.com / Referral44139$7,180
Google / Organic37112$6,050
ChatGPT.com / Referral35109$5,640
Instagram / Social3092$4,410
(direct) / (none)2471$3,330
Google Analytics 4Meta PixelEvery booking sent with its value
Guest detail

See how each guest found you.

Open any guest and see every visit, the channel behind each one and their lifetime value. Vee sums up the story at the top.

See guest profiles
app.vineseat.com/dashboard/contacts/maria-chen
✨ Guest Overview

Found you through NapaValley.com in January and has booked 3 times since, twice through your own site. Prefers the Cave Tour and usually books for 4.

AI summary · grounded in your records
MC
Maria Chen◆ Founders Circle
Previous 3Upcoming 1Cancellations 0
Cave TourCompleted
Jun 14 at 2:00 PM · 4 guests$260.00VS-1C08
Cave TourCompleted
Apr 11 at 1:30 PM · 4 guests · via Instagram$260.00VS-19A3
Estate TastingCompleted
Jan 17 at 11:00 AM · 2 guests · via NapaValley.com$90.00VS-14D7
At a glance
Lifetime value$4,280VineSeat $610 · Commerce7 $3,670
VineSeat visits3Last: Jun 14
Booking sources
NapaValley.com1
Your website2
Instagram1
Widget insights

Find the button that books.

Every Book Now button on your site, email and bio link gets its own tag, with clicks, bookings and booking value side by side.

See the booking widget
app.vineseat.com/dashboard/widget
Booking buttonsEvery Book Now button on your site, and what it booked
7d30d90dAll time
ButtonClicksBookedBooking value
Homepage herohillsideestate.com1,28461$9,420
Visit pagehillsideestate.com/visit61238$6,180
Wine club emailClub newsletter20817$2,940
Instagram bioinstagram.com4419$1,170
Distribution

Website, OTAs and partners. Side by side.

See how bookings split across your website, GetYourGuide, the VineSeat marketplace and affiliates, and what each is worth.

See distribution
app.vineseat.com/dashboard/analytics/reports
DashboardReports
Bookings by sourceBooking date · Last 30 days
Bookings148
Booking value$21,640
Channels4
SourceBookingsShareValue
Your website5638%$8,190
Affiliates3725%$5,410
GetYourGuide3423%$4,970
VineSeat marketplace2114%$3,070
Ask Vee

Your analyst, on call.

Ask about channels, campaigns and buttons in plain English. Vee looks it up in your own data, shows what it checked and never changes a thing.

Meet Vee
app.vineseat.com/dashboard
Ask Vee anything
Where guests are going

Discovery is moving. Is your booking page?

Guests now find tastings through AI answers, travel marketplaces and partner sites before they reach your website. The wineries that win are bookable, and measurable, everywhere guests look.

Plan a Saturday of wine tasting for 4. We love cave tours.
AI assistant

Here are three tastings with cave tours and open times this Saturday:

1. Hillside EstateCave Tour and Barrel Tasting · 1:30 PM
Book
2. Stone Creek CellarsLibrary Cave Flight · 11:00 AM
Book
3. A winery without online bookingCall to check availability
No times
AI trip planning37%

of Americans planning summer trips use AI to help plan.1

When an AI assistant suggests tastings, the wineries with live, bookable times are the ones it can send guests to.

See how VineSeat is bookable everywhere
+194%

AI traffic to travel sites

Year-over-year growth in visits from AI sources to U.S. travel sites, May 2026.2

33%

Experiences booked online

Versus 64% of travel overall in 2025. Most of the category is still catching up.3

OTAs37%
Direct online23%
Phone, walk-in and other40%
Share of experience bookings, 2025. Operators report 60% online, 37% through OTAs.4
Distribution37%

of experience bookings came through OTAs in 2025.4

GetYourGuide-style marketplaces are now the biggest single online channel.

  1. Allianz Partners Global Travel Confidence Index, Ipsos poll of 2,001 U.S. adults, March to April 2026.
  2. Adobe Analytics, AI-referred traffic to U.S. travel sites, May 2026 vs. May 2025.
  3. Arival, 4 Findings for the Experiences Market in 2026 (July 2026).
  4. Arival, The Global Operator Landscape, 4th ed., survey of 5,000+ operators (January 2026).
FAQ

Questions marketers ask us.

Still curious? We’re happy to walk through your setup.

Talk to our team
Does VineSeat work with Google Analytics, Meta and Google Ads?

Yes. Every confirmed booking is sent to your Google Analytics 4 property and Meta Pixel as a purchase with its value, so you can import it into Google Ads as a conversion and bid on real revenue.

Does tracking still work if the booking widget sits on my own website?

Yes. VineSeat keeps the guest’s original source and campaign from the first click through checkout, even though the widget runs on a different domain from your site.

Do I need a developer to set it up?

No. You paste one snippet on your site and add your Google Analytics and Meta IDs in Settings. Our team will walk you through it on a call if you’d like.

How are bookings from GetYourGuide, the marketplace and affiliates credited?

Each one lands on your calendar tagged with the channel that sent it, so your reports show bookings and booking value by source side by side with your own website.

Can I see which Book Now button or link drove a booking?

Yes. Give each button or link its own tag and VineSeat shows its clicks, bookings and booking value for the last 7, 30 or 90 days, or all time.

How do affiliates get paid?

Affiliates earn a commission only after the visit date, never on cancellations, and VineSeat tracks and pays it for you, so there are no invoices to chase.

Can Vee change my campaigns or bookings?

No. Vee only reads your data. It answers questions and shows what it checked, but it never changes a campaign, a button or a booking.

Free booking audit

How bookable is your winery?

Enter your website. We check how many taps it takes to book, how it works on a phone, whether you show up for AI and marketplace searches, and what your tracking is missing. Your report lands in your inbox in minutes.

No credit card. No sales call unless you ask for one.
vineseat.com/booking-audit/…
72/100
Booking auditHillside Estatehillsideestate.com · checked just now
Live availabilityGreat
Mobile friendlyGreat
Booking leaves your siteFix
Search engines can’t see a businessFix
No Meta PixelMissing

Spend where it fills seats.

Thirty minutes with our team. Bring last month’s ad spend and we’ll show you what it booked.

No subscription fee for your first 60 days live, then $300/mo. 2% per booking from day one. See pricing