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Distribution and tracking

Sell in more places. Know which ones work.

List an experience once and it sells on your website, the VineSeat marketplace, your affiliate network and GetYourGuide, with more marketplaces coming. Every booking lands on one calendar, credited to the channel that sent it.

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Your websiteWidget
Affiliate sitesAffiliate
VineSeat marketplaceMarketplace · VineSeat
GetYourGuideMarketplace · GetYourGuide
Friday2:00 PM · Estate Tasting
Open
4 / 16 guests

One time, one inventory. Every channel sells the same seats.

Recent bookings

    Channel mix

    Widget0 bookings
    Affiliate0 bookings
    Marketplace · VineSeat0 bookings
    Marketplace · GetYourGuide0 bookings

    Live from Analytics · this week

    Where you sell

    Four channels. One calendar.

    Every channel books the same live inventory, so a seat sold on one is gone from the rest. You decide what sells where.

    Your booking widget

    Your website

    Add Book Now buttons to your own site, emails and bio links. Guests book in a few taps without leaving your page.

    You control
    • Which experiences each button opens
    • Your brand color on the widget
    • Clicks, bookings and value per button
    app.vineseat.com/dashboard/widget
    7 days30 days90 daysAll time
    ButtonOpensClicksBookedConv.Booking value
    Homepage heroAll experiences412389.2%$5,540
    Instagram bioAll experiences188147.4%$1,960
    Fall newsletterCave Tour961111.5%$1,430
    Guests browsing to book

    VineSeat marketplace

    Public experiences appear on the VineSeat marketplace, where guests search and book wineries directly. Your page also works as the booking link on your Google Business Profile.

    You control
    • Public or private, per experience
    • Your own prices and open times
    • Your page link for Google and Instagram
    app.vineseat.com/dashboard/experiences/estate-tasting
    Visibility
    PublicListed on the VineSeat marketplace and included in your widget’s default grid.
    PrivateHidden from the marketplace. Still bookable via a direct share link or your widget when you include it explicitly.
    Partners who promote you

    Affiliate network

    Travel publishers, tour operators and creators promote your experiences on their own sites and earn a commission you set. They can join your open program or you can invite them.

    You control
    • Your commission rate, from 15% to 50%
    • Which experiences each affiliate can sell
    • Commission paid only after the guest visits
    app.vineseat.com/dashboard/marketing?tab=channels
    Your affiliate partnersFind affiliates
    AffiliateStatusBookings 30dBooking value
    Valley Wine GuideTravel publisherDriving21$3,120
    Harvest TrailsTour operatorDriving9$1,410
    Sip and Stay BlogBloggerClicking0$0
    Global travel audiences

    GetYourGuide

    List experiences on GetYourGuide, with more marketplaces coming. Open times and prices come straight from your VineSeat calendar and update when they change, so you never double-book.

    You control
    • Which experiences are listed
    • Prices and open times, kept in sync
    • Bookings land on the same calendar
    app.vineseat.com/dashboard/marketing?tab=marketplaces
    G
    GetYourGuideReach GetYourGuide’s global travel audience.
    3 listed
    Bookings34
    Booking value$4,970
    Listed3 / 4
    Priya Nair · 2 guestsVS-2B91 · Estate Tasting · visits Friday
    $90.00Paid via GetYourGuide
    Referral partners

    Credit the partners you don’t pay.

    Some partners send guests without a commission. Give each one its own placement and see exactly what they bring in, with no money changing hands.

    1. Add a placementName it after whoever sends guests: a partner’s site, your own microsite, or a club member.
    2. Hand over the code or a linkTwo snippets for a website, or one link for emails, posts and members to share.
    3. Bookings come back creditedEach one is tagged Referral · name on the reservation and in Analytics.
    ReferralAffiliate
    CommissionNone, tracking onlyThe rate you set
    Money movesNeverPaid after the visit
    Set upAdd a placementOpen program or invite
    In your channel mixReferralAffiliate
    app.vineseat.com/dashboard/marketing?tab=referrals
    Referral partnersTracking only, no money.+ Add placement
    PlacementBookings 30dBooking valueLast booking
    CMClub member: Jane R.club-jane-r
    		6$7802d ago
    DVDowntown visitor centervisitor-center
    		4$5405d ago
    OWOur wedding micrositeweddings-site
    		2$31011d ago

    No commission column: that’s the point. These roll into the Referral bucket of your channel mix, separate from Affiliate.

    ① Script tag: once inside the site’s <head>

    <script src="https://vineseat.com/widget.js" async></script>

    ② Book Now button: wherever it should appear

    <button data-vineseat-partner="hillside-estate" data-vineseat-channel="visitor-center">Book Now</button>

    Or share a link: for emails, social posts or a member to pass along

    https://vineseat.com/partners/hillside-estate?channel=club-jane-r
    Bookings made within 30 days of clicking it count for this placement.
    Plain terms

    Who gets paid, channel by channel.

    No surprise fees. The same 2% applies wherever you take the payment, and GetYourGuide bookings carry no VineSeat fee at all.

    ChannelTakes paymentVineSeat feeCommission
    Your websiteYou, through Stripe2%None
    VineSeat marketplaceYou, through Stripe2%None
    Affiliate networkYou, through Stripe2%The rate you set, paid after the visit
    GetYourGuideGetYourGuide, which pays youNoneSet in your GetYourGuide agreement

    Card processing on payments you take is billed by Stripe. Affiliate commission is never paid on a booking cancelled before the visit.

    Conversion tracking

    Every booking, traced to the click.

    Most booking widgets break your analytics at the iframe. VineSeat carries the visit across, so the ad or post that started it gets the credit.

    1. 1
      A guest clicks

      Your Google ad, a newsletter link or an Instagram post, tagged with UTMs or an ad click ID.

    2. 2
      Your widget carries it across

      The booking window opens on VineSeat, so the widget brings the click IDs, UTM tags and Google Analytics visitor along.

    3. 3
      The booking is confirmed

      VineSeat records the source, medium and campaign on the reservation. That is your source of truth.

    4. 4
      Your tools hear about it

      Google Analytics 4 and the Meta Pixel on your site get the purchase with its value. Add your keys and it is sent server-side too.

    Source / medium

    GA-style origin, e.g. bing / organic

    google / cpc38 bookings
    41% of volume$5,620 booking value$148 avg
    instagram / social19 bookings
    20% of volume$2,410 booking value$127 avg
    newsletter / email16 bookings
    17% of volume$2,280 booking value$143 avg
    google / organic13 bookings
    14% of volume$1,690 booking value$130 avg
    (direct) / (none)7 bookings
    8% of volume$860 booking value$123 avg
    Events sent to your toolsGA4 · Meta Pixel
    view_itemViewContent
    begin_checkoutInitiateCheckout
    purchasePurchase

    Purchase carries the booking value, currency and reservation ID, so browser and server events count once.

    No developer needed

    If your site already runs GA4, Google Tag Manager or the Meta Pixel, the widget hands it the events. GTM needs one tag.

    Clean data on partner sites

    A booking from an affiliate’s site is credited to that affiliate and kept out of your own GA4, so your ad numbers aren’t inflated.

    Partners see their own results

    Add an affiliate’s GA4 or Meta Pixel to their channel and the bookings they send fire in their tools, not yours.

    Reporting

    See what every channel is worth.

    Channel mix and source / medium sit side by side in Analytics, with booking value and average spend for each. Ask Vee if you’d rather just ask.

    app.vineseat.com/dashboard/analytics

    Channel mix

    Widget62 bookings
    42% of volume$9,180 booking value$148 avg
    Affiliate37 bookings
    25% of volume$5,410 booking value$146 avg
    Marketplace · GetYourGuide29 bookings
    20% of volume$4,060 booking value$140 avg
    Marketplace · VineSeat20 bookings
    14% of volume$2,990 booking value$150 avg
    Ask Vee
    Which channel brought the most bookings last month?
    Your website widget, with 62 of 148. Affiliates were next with 37, up from 14 in August.
    Bookings148
    Booking value$21,640
    Channels4
    FAQ

    Questions about distribution.

    Want to see it on your own experiences? We’ll walk you through it.

    Talk to our team
    Do bookings from every channel land on one calendar?

    Yes. Your website, the VineSeat marketplace, affiliates and GetYourGuide all book the same open times. A seat sold on one channel is gone from the others right away.

    Which travel marketplaces can I list on?

    GetYourGuide today, with more marketplaces coming. Turn an experience on in Marketing › Marketplaces, then map it in your GetYourGuide account.

    Who sets prices on GetYourGuide?

    Your VineSeat prices and open times are sent to GetYourGuide and update when they change. GetYourGuide takes the payment and pays you, under your own agreement with them. VineSeat charges no fee on those bookings.

    How do affiliates get paid?

    Commission is recorded when the booking is made and paid through Stripe after the guest visits. If the booking is cancelled before the visit, nothing is paid. You set the rate and which experiences each affiliate can sell.

    Can I keep an experience off the marketplace?

    Yes. Set it to Private and it’s hidden from the marketplace, but still bookable through a direct share link or your widget.

    Will bookings show up in my Google Analytics?

    Yes. If your site runs GA4, Google Tag Manager or the Meta Pixel, the widget sends view, checkout and purchase events with the booking value. GTM needs one tag to pass them to GA4. You can add your IDs in Settings › Tracking as well.

    Why does GA4 show fewer bookings than VineSeat?

    Ad blockers and browser privacy settings stop some events in the browser. Adding your keys in Settings › Tracking sends purchases server-side too, which closes much of the gap. VineSeat’s own count is the source of truth.

    Can I track partners who send guests without a commission?

    Yes. Add a referral placement in Marketing › Referral Partners, put its widget code on the partner’s site, and bookings come back credited to them. Tracking only, no money involved.

    Can I track referrals from club members?

    Yes. Give each member their own placement and share its link. Bookings made within 30 days of clicking it are credited to that member in your reservations and Analytics.

    Open more doors this season.

    Set up free, list your experiences once, and watch every channel book into the same calendar, credited to the source that sent it.

    Request a 60-day trialBook a Demo

    No subscription fee for your first 60 days live, then $300/mo. 2% per booking from day one. See pricing