For owners and GMs

You built the experience. Now see what it earns.

Sell-through, add-on attach, demand by day and hour, and payouts that match Stripe, in one place. Ask Vee how the weekend went and get the answer in seconds.

Free to set up. No subscription fee for your first 60 days live. 2% per booking from day one.

Works withStripeCommerce7Shopify
app.vineseat.com/dashboard/analytics
Vital signsLast 30 days vs. prior 30 days
Sell-through78%+6 ptsSlots booked
Avg lead time12 daysAhead of visit
Repeat guests31%+4 ptsBooked here before
Add-on attach24%+3 ptsBookings with an add-on
Sell-through by experience
Cave Tour92%
Estate Tasting84%
Terrace Flight61%
Library Flight38%
Ask Vee · Where should we add a time slot?

The 1:30 Cave Tour sells out 9 Saturdays in 10. Add a 3:30 and you could seat about 40 more guests a month.

See it in action

Every number that matters. One login.

The screens owners and GMs check every week, from sell-through to the money that reached your bank.

Experience rankings

See what sells, and what sits.

Bookings, guests, revenue and sell-through for every experience, ranked, so you know where to add times and where to rethink.

Ask Vee what sells
app.vineseat.com/dashboard/analytics
Experience rankingsLast 30 days
ExperienceBookingsGuestsRevenueSell-through
Estate Tasting61188$8,46084%
Cave Tour38131$8,51592%
Terrace Flight2986$3,87061%
Library Flight1230$2,25038%
Private Tour826$4,16067%
Sell-through by experience
Cave Tour92%
Estate Tasting84%
Terrace Flight61%
Library Flight38%
Demand

Staff for the days that fill.

See bookings by day of week and how each time slot fills, so schedules and staffing follow real demand.

See demand in a demo
app.vineseat.com/dashboard/analytics
Day of weekBookings · Last 90 days
14Mon
11Tue
17Wed
25Thu
41Fri
66Sat
49Sun
Hourly demand
11:00 AM82%
1:30 PM96%
3:30 PM58%
5:00 PM24%
Add-on attach

Grow every booking, not just the count.

Track how often guests add a cheese board or library pour, by experience, and which add-ons earn the most.

See add-ons
app.vineseat.com/dashboard/analytics
Attach rate by experienceLast 30 days · overall 24%
Cave Tour41%
Estate Tasting22%
Private Tour38%
Terrace Flight9%
Top add-ons
Add-onSoldRevenue
Cheese and charcuterie board44$1,980
Library wine pour27$945
Take-home tasting glass19$285
Finance

Payouts you can trust.

Every visit from booking value to what’s yours, checked against Stripe, with nothing to reconcile by hand.

See finance
app.vineseat.com/dashboard/finance
Earned · This month✓ Matches Stripe
Booking valueFull price of experiences and add-ons$31,240
Comps and discounts−$1,860
Net sales$29,380
Card processing−$883
VineSeat fee−$588
Yours from these visits$27,909
Ask Vee

Your numbers, in plain English.

Ask how the weekend went or which experience to grow. Vee looks it up in your data, shows what it checked and never changes a thing.

Meet Vee
app.vineseat.com/dashboard
Ask Vee anything
The state of the tasting room

Fewer visitors. Every visit counts more.

Tasting room traffic is down and spend per visitor is flat. The wineries that grow fill more seats and earn more from each guest.

How did last weekend compare to the one before?
Vee

Up 16%: 70 guests and $4,620. The Cave Tour sold out both days, and add-ons were on 1 in 3 bookings.

Saturday41 guests · 100% sell-through
+18%
Sunday29 guests · 81% sell-through
+12%
Ask Vee

Know how the weekend went before Monday’s meeting.

Vee answers in plain English from your own bookings, guests and payouts.

−6%

Tasting room visitors in 2025

Visitor counts fell for a second year, after a 7% drop in 2024.1

Flat

Revenue per visitor

Purchase conversion and average order value held flat in 2025.1

2024−7%
2025−6%
Change in tasting room visitor counts, year over year1
Visitation2 years

of falling tasting room traffic.

Sell-through, add-ons and repeat visits are where the growth is now.

  1. Terrain, Winescape Spring 2026, “Economy Continues to Press Wine Market,” citing Community Benchmark data (March 2026).
FAQ

Questions owners ask us.

Still curious? We’re happy to walk through your setup.

Talk to our team
What do I see in Analytics?

Vital signs (sell-through, lead time, repeat guests, add-on attach), experience rankings, demand by day and hour, channel mix, source and medium, new vs. returning guests and why guests cancel.

Do the payout numbers match Stripe?

Yes. Finance shows every visit from booking value to what’s yours and checks the total against your Stripe account, so you can see at a glance that it matches.

Can I control what my team can see and do?

Yes. Give each team member a role, so hosts can run the floor while finance and settings stay with the people who need them.

We’re on Tock today. Can we switch without disrupting guests?

Yes. Upload your Tock export and preview how upcoming bookings map into VineSeat before anything imports. Already-paid and comp bookings come over settled, with no re-charge.

Does it work with our wine club?

Yes. Connect Commerce7 or Shopify and club tier, lifetime value and orders show up on every booking, and new guests are added as customers automatically.

Who do we call when something goes wrong?

Real people, Monday to Friday, 9 to 5 Pacific, with Vee answering in seconds at any hour. Anything about money goes straight to our team.

See your tasting room on VineSeat.

Thirty minutes with our team. Bring your toughest Saturday and ask Vee about it.

No subscription fee for your first 60 days live, then $300/mo. 2% per booking from day one. See pricing